My brand managers and I are in constant coordination with our Sales force. These “unsung hereos”, the men and women of the sales team are always in the field and sweating it out whenever the marketing team requires a “roll-out” of collaterals – posters, CDs and flyers. I can understand and emphatize. It’s no easy work. Keith Morales, BM for RF, and myself tried being sales agents for a day back in July.

We also regularly get updates and reports from the field so that we can have concrete numbers and metrics.  My brand managers and I use this information to gauge the effectiveness of our marketing campaigns.

Sadly,  I’ve been getting reports that agents from our “friendly competitors” are resorting to low-blow tactics and are trying to derail the roll-out and setup of our marketing materials.

More after the jump

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