
Thanks to colleague and fellow marketer, Jeff Paulino for sharing this great video on his Facebook page.
As a professional marketer, this video really opened up some doors for me, which I’d like to also share to my fellow marketing practitioners. The lessons learned from this video can mean the difference between an awesome campaign (which directly translates to measured results) and a mediocre one.
First, watch the video and then hit jump below for some of my personal notes.
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