It’s been a while since I wrote some tips for fellow bloggers.
With the advent of social media (read: Facebook, here in the Philippines), it makes your articles, ideas or media (video and photos) a lot more easier to share. The question now is: are you utilizing these “sharing tools” to its full potential?
Someone’s gonna lose a job. Recently, an ad in an Australian mall featured the photo above. Not only were the guys from Nokia lazy (they got a photo from istockphoto.com) but they failed to see that the phone wasn’t a Nokia. Uh oh!
Marketing is trying out different ideas, trying to “one up” the competition and come out with ideas that are fresh, innovative and (hopefully) work.
Here’s an interesting concept; embed a chip in a print ad so that your target market can hear your audio ad…
Building and growing your Facebook fanpage, either for business or for your own personal “branding”, is just the start. Even if you pile up huge statistics in terms of “likes”, it wouldn’t mean Jack if your followers are not “engaged” or caught up either in your brand or personal niche. A lot of so-called ‘social media pundits’ will utter the words “engagement” or “viral” or “evangelism” but most, if at all, rarely know how to actually wave this magic wand, so to speak.
Again, I am NOT a Social Media expert. I’m a marketing professional. And yes, Digital Marketing is here to stay whether we like or not. Those in the industry that adapt to the trends and technology will be the ones to reap the benefits. What follows are my own personal notes on how I did (and still keep on doing it) based on personal experience;
First I’d like to thank all the organizers of iBlog 7 for a successful event. Props to Janette Toral for letting me be a part of this year’s iBlog.
It was nice to meet with old and new bloggers alike and to reconnect with my blogging friends. Anyways, as a follow-up of my talk, I’d like to share with you some key points (for the benefit of those who were not able to attend)…
Ok. Ok… First, let me admit that the Justin Bieber post was all April Fool’s. Sorry if I fooled some of you.
That being said, the video that will follow is NOT April Fool’s. It’s a great tie-up by Carl’s Jr and Men’s Health and the editors of ”Eat This, Not That! to promote their turkey burger. To get the job done, they hired the real Miss Turkey, Gizem Memiç. The result, an ohh-summm TVC spot.
Just want to get this out of the way. And rant. Yes, rant.
The couple of weeks, I was watching some TV commercials and noticed that a lot of brands have started to adopt social media into their marketing mix. Now, that’s a GOOD thing. More often than not, these included having their own presence in Facebook (another good thing).
But what dissed me off is when the TV “end tag” simply tells the prospective customers to “FIND US ON FACEBOOK”.
Duh?!?
If you’re a marketer and would like to know more about Social Media and how to put your brand online, one of the best places to start is Facebook. Facebook is Earth’s largest social media site and, many say, is the best in terms of creating hype, promoting your brand and giving marketers and individuals tools on how to best leverage its growing popularity.
Before you take that social media marketing plunge, it’s best to test the waters first. Knowing key metrics of Facebook usage in the Philippines will surely give you an advantage vis-a-vis those who claim to be “know-it-alls” in social media and those jumping on the bandwagon blind as bats.
All of the figures here are public data and I’m just aggregating and expounding on it, folks.
Even I am guilty of the above. Lols.
Look everywhere, you’ll see a brand or company giving away an iPad, an iPhone or an iTouch for a promo or contest. Facebook is ripe with such ads. It’s no secret – the iPad, if statistics prove me right, is the default prize for most promos and contest.
I went around the mall last night and I saw around 4 posters with iPads as prizes. One hardware store is giving away iPads, a cigarette brand is giving away 100++ iPads if I’m not mistaken… and a whole lot similar marketing harps.
Thanks to colleague and fellow marketer, Jeff Paulino for sharing this great video on his Facebook page.
As a professional marketer, this video really opened up some doors for me, which I’d like to also share to my fellow marketing practitioners. The lessons learned from this video can mean the difference between an awesome campaign (which directly translates to measured results) and a mediocre one.
First, watch the video and then hit jump below for some of my personal notes.
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