Before I became head of marketing for Level Up, I was head of Community. My job then was designing and running in-game events for almost all of our games. It was loads of fun, something that I don’t get to do today since I’m busy handling 5 out of the 7 titles in our portfolio.

And even before that, I was designing events for our own Ragnarok guild, The Fellowship (at Chaos and Odin). This was way before – in 2003. Now, I am training the new crop of Community Managers to take on the challenge of making and implementing new and innovative events for our players.

In-game events, or what we call “IGE” at work, are always a hit among players. If planned and properly executed, the rewards are endless – happy players, happy community, happy bosses (the office kind, not the monster kind, kk?)

Take this old 2005 event called “The Royal Cure”. In this event, the king (Tristan III) of Ragnarok is sick and he needs helps from the citizenry. It’s a quest type event where the players gather stuff to save poor old me.

More after you hit jump

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