
The company behind Bejeweled and Plants Vs. Zombies may be cashing in on its success.
The grapevine reports that Zynga, the Facebook gaming powerhouse is poised to drop 1 Billion large ones to acquire Popcap.
Woot!
I’ve been on gag about this for the longest time. This project is one of the “top secret” ones that I was working on. It’s also one of the (many) reasons why I go home late from work every night.
But at long last, the information is public and I can announce to the entire world that we, Level Up, have a new game. Please all welcome CRAZY KART – the Philippines’ first online casual racing game.
I was given the honor to head marketing for this game and I have the privilege to be one of the internal beta testers and I can say that WOWWW!!! This game is really fun and engrossing. With an easy to control interface, individual and team “battle mode” and lots of funky cars, power ups and “weapons” for you to use, I am confident that Crazy Kart will go places.

Game Features and the official announcement (and more screenshots) after the jump
Whenever me, my fellow managers and even staff at Level Up Philippines discuss our current games portfolio, one of the issues that crop up is how to classify the games. A lot of talk and debate boils down to putting the dichotomy within 2 - casual and serious (hardcore).
When you look at it from the first “layer”, it seems innocuous. Casual are simple, “pick me up” games and are usually free. Serious games are games such as PW or RF. Again, that’s the “first layer”. Once we delve deeper into the analysis, the play of words become more tricky.
Now comes the hard part. So, we are agreed that RF Online is a serious game, right. Now, do you give a “blanket definition” and classify all players as “serious” MMO-types? But no… like I told you, it gets complicated. Now that RF is free, there is another layer of classification. Within the playing community, there are “casual” and “serious” players playing in a supposed “serious” game. The ‘oxymoronic’ nature is enough to make me want to pull my hair.
More on the dilemma after the jump.