Posts Tagged ‘advergaming’

JC and Codamon on SNS

May 21st, 2008 2 Comments

Recently, our New Media team headed by JC Medina, New Media Director and our Editor-in-Chief, the one and only “Lord of the Blogs”, Kevin Codamon participated in the Philippine SNS conference held at the Hotel Intercon, Makati.

Our New Media team is responsible for all the advergaming that you see inside the game, Coke, Nestle, Jollibee and many more have been our partners. They’ve been hard at work to get more partners and introduce to traditional “brick-and-mortar” companies the value of online communities.

Meanwhile, reporter Alex Villafania of Inquirer interviewed the two head honchos to find out more about their take on SNS and of course, UGC (user generated content) and how it fits into gaming and our communities.

The video interview link after the jump.

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Posted in Events, Gaming, Infotech, Level Up, Marketing, Videos Tags: , , , ,

Video Games to Outsell Music

November 28th, 2007 3 Comments

MSN reports that video games are likely to outsell sales of music, at least in the United States next year.

The report said that key growth sectors will include “online and wireless games, new-generation consoles and the burgeoning in-game advertising business.” That’s music to my ears (pardon the pun) since we here at Level Up are fast-tracking our advocacy on promoting our advergaming services.

The predictions are all part of the eighth annual edition of PwC’s “Global Entertainment and Media Outlook” report.

To quote; “By 2011, the worldwide gaming market will be worth $48.9 billion at a compound annual growth rate of 9.1% during the five-year period, with gains slowing every year because of the maturation of the current generation of consoles, according to the report. The compound gains handily exceed the 6.4% advance that PwC foresees for the overall entertainment economy during the period.”

“Video gaming is one of the most exciting stories in terms of pure growth numbers,” said Marcel Fenez, PwC’s global managing partner for its entertainment and media practice.

And no, that’s not an MMORPG boss! That’s Marlyn Manson in the photo above

More after one more click…

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Posted in Gaming, General, Infotech Tags: , , , , ,

Brands Now Keen On Online Game Ads

September 30th, 2007 6 Comments

As the battle for CCU, paying players, better graphics and better gameplay rages on. Traditional brands are now looking forward to longer and lasting relationships with game developers and publishers.

Recently, in Austin, Texas, game developers converged for the Austin Game Developers conference and have concluded that there is, indeed, a huge opportunity for games to be seen as an advertising platform.

CNet reports that certain people have woken up to it,” said Chris Sherman, executive director of Virtual Worlds Management, who ran the conference’s precursor, the Austin Game Conference. “The consumer goods industry and the toy industry (and the) media have woken up (to the idea) that people can be more engaged in a game-type environment.”

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Posted in General, Infotech, MMORPG News, Online Tags: , , , , , ,

Video Game Ads: A Growing Business

August 11th, 2007 10 Comments

What began as a small, experimental avenue for advertising as an alternative medium, ads and ad placements in video games are slowly going into mainstream.

With the fusion of games and the Internet, the potential of “reach” makes advertisers’ eyes sparkle. And companies such as Massive Inc. are slowly carving a name for itself by being one of the pioneers of the game ad agency cum broker. Founded in 2003 and purchased by Microsoft last year, Massive has steadily grown into the industry leader in dynamic in-video game advertising, a technology that allows marketers to stream current and constantly updated ads directly into video games played online, either on a console or a PC.

More after the jump

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Posted in Gaming, General, Infotech, Musings, Online Tags: , , , , , , ,

JC Medina Interview On Advergaming

August 6th, 2007 4 Comments

Ok… another video (just saw this again on inquirerdotnetvideos. Thanks, guys) and it’s an interview of our New Media Director, JC “cool-but-sure” Medina.

JC and his gang (Codamon and the lovely Pam, who’s a Perfect World addict now!) are busy trying to seek partners and show them the values of advergaming or, in our case, in-game advertising. Nestle/Nescafe have already invested into FlyFF and have quests inside the game specifically tailored for their brand.

Dim the lights please…

Posted in Infotech, Level Up, MMORPG News, Videos Tags: , , , , , ,

Video: FlyFF Version 8 Trailer

July 26th, 2007 12 Comments

Yeah, you’ll notice that I’ve been blogging about stuff for FlyFF lately. I promised GM Atma that I’d be helping him promote version 8 to the community and through this property.

I’d also like to take this opportunity to congratulate him for doing a great job! The patch from V7 to V8 went uneventful and I’m happy to announce that starting yesterday, there’s a 2X EXP MOD on all FlyFF servers!!! Starting July 25 to Aug 1.

Anyways, do check out the new stuff of Version 8 in this trailer video from our official LUG Youtube Channel

Posted in Level Up, MMORPG News, Online Tags: , , , , , , ,

FlyFF Version 8 Launched Today

July 25th, 2007 18 Comments

It’s official!

Version 8 for FlyFF Philippines will patch today, July 25, 2007. To support this, we just finished a mini-presscon at the Mandarin Hotel over lunch.

Joining us for the launch of FlyFF Version 8 were our friends from the media. We also took this opportunity to introduce the advances of Level Up in the field of “Advergaming” with particular attention to Nescafe Quests we did for FlyFF.

Joining us for the event were Level UP COO Pet Syling, Brand Manager for FlyFF Wudie “GM Atma” Morales, New Media Director JC Medina, Marketing Director Jake San Diego, “Game Boss” (LUI COO) Ben Colayco, and yours truly.

(Left to Right): Ben Colayco, JC Medina, Pet Syling and Wudie Morales

More after the jump… (more…)

Posted in Events, Gaming, Level Up, MMORPG News Tags: , , , , , , , ,
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