Posts Tagged ‘Ad-congress’

Why Ads Should Engage

November 26th, 2007 2 Comments

After just attending the 20th Philippine Ad Congress last week, listening to talks, shooting sexy booth babes, and taking home P20,000, I also got excited by the new things I learned from the great topics shared by the experts and professionals in the field of advertising and marketing.

One of the seminars called for “engaging your audience” in ads.

Now, why should “engaging” be important in ads? Won’t hardsell and harping on your brand’s features do the trick? In this world where the consumer is over-exposed to marketing communications, those techniques won’t cut it anymore.

Marketers should be able to communicate one’s brand by identifying which emotions are directly affected by the brand’s values. Only then do you begin to communicate what your brand’s real identity is.

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Posted in General, Musings, Videos Tags: , , , ,

2007 Ad Congress Booth Babes

November 26th, 2007 12 Comments

Imagine your company has a booth at the 20th Philippine Ad Congress, one of the most coveted events for the marketing and advertising industry. What would be on your checklist?

Let’s see… big and impressive booth? Check. Thousands of collaterals? Check. Interesting freebies and give-aways for guests? Check. Prizes and raffles? Check. Sexy and attractive booth babes? Check and double-check.

The Ad Con had its share of booth babes, no doubt about that. I think the modeling community had a mini-EB at Subic due to the sheer number of girls (and ok, some guys) at the event.

As your roving blogger, here are some of the girls that caught my fancy.

More babes after the jump

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Posted in Girls Tags: ,

I Won 20k at Ad Con! Yahoo!

November 24th, 2007 10 Comments

Woot! I never expected to win something at Ad Congress. With a lot of gadgets, stuff and even cars being given away, I only had a 1 in 3,500 chance of winning something (0.03% – just like a boss drop damn it)

I’m NOT that unlucky with raffles. In fact, I have the unofficial title of winning back-to-back grand prize raffles at the Level Up Christmas party – having won 2 refrigerators last 2004 and 2005.

Anyways, I took home P20,000 cold cash at the GMA 7 dinner “Bingo” held Friday night (November 23, 2007) here at Subic.

The story after the jump!

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Posted in Contests, Events, LIVE 2007, Musings Tags: , , , , ,

20th Philippine Ad Congress Photo Essay

November 24th, 2007 3 Comments

First, I apologize for not having any posts yesterday. I was really busy the entire day at the 20th Philippine Ad Congress and was too tired to even open my laptop. Besides, my mobile wireless was not working and there was no Internet in our rented house. 

Needless to say, PittyDPat, Gamer Babe Pam, and Joie were busy manning the booth while JC Medina was trying to do his “networking” rounds to find potential clients for our advergaming thrust. On Friday, November 23, Level Up International COO Ben “Gameboss” Colayco gave a great talk on advergaming, much to the delight of the crowd. He not just showed numbers and case studies but he also wowed the audience with a video about “Totoy” – a typical teenager and his daily encounters with ads and advergaming. We had this video produced just for this event. 

 

Meanwhile, the Ad Congress was abuzz with activity. This year, more than 3,500 delegates from various industries converged here at Subic to either share notes, promote their own products and services, listen to talks, and network with peers. 

More after the jump

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Posted in Events, Level Up Tags: , ,

20th Philippine Ad Congress

November 22nd, 2007 5 Comments

Am currently at Subic Freeport to attend the 20th Philippine Ad Congress. Subic is host to this every-other-year celebration, gathering and recognition of marketing and advertising talents and innovations.

Level Up has a booth at the Ad Congress where we aim to spread the word about advergaming and its huge potential for other companies to reach out to the youth through our mediums (games). I’ll be here together with some Level Up managers and big bosses until Saturday (November 24).

Oh, one more thing, Neil Gaiman is is here as a special guest.  He’s scheduled to give a talk tomorrow morning at 9:00am about “Imagination and Creativity in the Contemporary World”. I don’t think he can sign books if you bring them to him, you’ll have to fork out P1,500 to get in line and get a Beowulf manuscript signed by Neil. Do check out his blog since he’s now writing about just getting here and preparing for Ad Congress.

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Posted in Events, General, Level Up, Musings Tags: , , , ,

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