Anyone who’s into the marketing profession knows that primetime “spots” in TV are the most expensive (and most coveted) blocks. This is simply because there are more eyes glued to the boob-tube hence your ad/communication has more chances of being watched thereby giving you more bang for the buck.

But for someone in the gaming profession, is there such a thing as prime time for video games? I often asked myself this question. Good thing this recent study surfaced and proved to be helpful…

Prime Time for Video Games

Even if this study is just for consoles, it’s a good start for the gaming industry nonetheless.

Let’s start with their first graph

For both genders, prime time is from 7 to 11pm. This means, if you are into advergaming or want to send a message to your target audience, this is the best time to place ads or to ask your agency to haggle with suppliers to provide you with that timeslot.

Next up, we can see the demographics of XBOX 360 users as compared to those who watch their online show called “1 vs 100″.

Here’s what the survey had to say:

Based on panel and meter date, the average length of play for “1 vs 100” (both Live and Extended Play sessions combined) is more than 70 minutes. More impressively, , the average length of play during “1 vs 100 Live” is87 minutes. Both types of play offer advertising integration during the “game breaks” after each set of 10 questions.