When it comes to gaming, it’s very easy to play a game that’s familiar to you.
More often than not, if I spot a new game, I’ll be comparing the gameplay to game X or the graphics to game A and the other features to game B. It’s very easy to adapt if you’re familiar with the content.
So, are game developers and designers reluctant to offer something drastically DIFFERENT to consumers for the fear that adapting to change is a definite gamble? But there are some experiments that turned out to be huge hits.
Let’s examine this paradigm shift in gaming after the break…
Is Change a Good Thing?
When RTS games such as Red Alert and StarCraft led to so-called “industry standards’, all other developers did the normal thing – design a game as close to the 2 games as possible. Most of them failed…. just by being clones or cookie-cutter builds.
But when new ideas sprung up from such RTS games as Battle Realms and even Dawn of War where they introduced new features for RTS games then all of a sudden, “change” seemed like a good thing. It wasn’t a “gamble” after all (which much of the business planners from the industry thought it would be).
Other genres where New Innovation Gambles paid off are games such as Guitar Hero, Plants vs. Zombies and the various Facebook games to name a few.
Is The Market Ready
To balance out this elusive equation on risk versus rewards, one has to look at the market closely.
Is your market ready for change? Will they go out of their limb and stray away from their comfort levels? How will you be guiding them? Will you send them off to walk on a narrow plank? or will you take them by the arm and show how fun (and satisfying) CHANGE really is?
These are just some of the million questions that will make you decide if introducing or marketing a new game is really worth your while. Sometimes change can GROW and EXPAND the market. Sometimes it WILL NOT.
Again, you’re betting on it. The more information one has, the more likely you’ll make the right choice.
What about you guys?
Are you open to new stuff in games? Do like innovation? or would you rather try and play games that you are already familiar with?
I’d be more than happy to hear your thoughts. Please comment below.
Thanks!
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