Video game and industry giant EA is looking to China as the next big market player. Who isn’t? A lot of other companies are seeing China as the “next big thing”. With its rising economy and huge demand, China is expected to yield great financial growth to any company who makes a foothold.

The other countries were Japan and Korea.

“The focus really is about how do we capture online game market share, and mobile game market share, and the biggest focus for me right now is online games in China and Korea,” said Jon Niermann, EA Games’ Asia GM, a former Disney executive.

“By percent growth year-on-year, China is about mid of where our countries are across Asia, and we expect (China) to go to the top three positions certainly in the next year or two,” he added.

Meanwhile, EA games is looking towards online games as a way to counter the prevailing piracy concerns in the region. Online games offer a solid business model compared to “box selling” of single-player games.

Via PC World. All Rights Reserved