Building and growing your Facebook fanpage, either for business or for your own personal “branding”, is just the start. Even if you pile up huge statistics in terms of “likes”, it wouldn’t mean Jack if your followers are not “engaged” or caught up either in your brand or personal niche. A lot of so-called ‘social media pundits’ will utter the words “engagement” or “viral” or “evangelism” but most, if at all, rarely know how to actually wave this magic wand, so to speak.

Again, I am NOT a Social Media expert. I’m a marketing professional. And yes, Digital Marketing is here to stay whether we like or not. Those in the industry that adapt to the trends and technology will be the ones to reap the benefits. What follows are my own personal notes on how I did (and still keep on doing it) based on personal experience;

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