Archive for the ‘Marketing’ Category

Totally Cool and Creative Billboards

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Billboards are a great marketing tool. If yours is just like everyone else’s, you probably won’t get that many “looks”. In the above example, the marketers advertised the movie, Kill Bill 2 (in auckland, New Zealand) with the ad splashing blood everywhere.

Marketing is always about being creative. A “just-like-the-others” attitude won’t cut it. Here are some great, creative executions which deserve a second look (literally)…

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Spotted at 7-Eleven

Recently spotted this new drink at 7-Eleven

What could it be? For more updates on this “secret” program for RF Online, Be My Fan on Facebook and regularly drop by the official RF site for news and bulletins.

Coming very soon…

Why People Make The Mistake of NOT Making A Fan Page

Whenever I go out and monitor some brands, products or personalities that go into Facebook, they make the noob error of making a profile (or sometimes a Group)  instead of a Fan Page

It saddens me to notice this. This prompted me to share my own notes on the topic.

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Optical Illusions Used For Marketing

Props to Samsung for a creative take on online/viral video.

Check it out above. Enjoy!

Prime Time for Gaming

Anyone who’s into the marketing profession knows that primetime “spots” in TV are the most expensive (and most coveted) blocks. This is simply because there are more eyes glued to the boob-tube hence your ad/communication has more chances of being watched thereby giving you more bang for the buck.

But for someone in the gaming profession, is there such a thing as prime time for video games? I often asked myself this question. Good thing this recent study surfaced and proved to be helpful…

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Japanese Upskirt Video Game Marketing

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Leave to the Japanese to come up with off-beat and innovative marketing solutions for gaming.

More pics follow…

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The Power of Social Networks

Recently, when I was going around Internet cafes to check on our collaterals and games, I noticed that Facebook users are growing. They’re active in the checking their walls and responding to friend status and what-not. It may be that Friendster, once the proud owner of Philippines’ social network scene, is feeling the brunt of this of this market change.

So why the growth? It could be that Facebook has a better interface (hey! They change it everytime… most likely they do FGDs and hire experts to improve upon the interface every so often.)

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T-Shirt War

Really great viral video. I’m sure this will bring tons of hits to their site and convert them into sales.

Props to the ones who conceptualized and did the vid. Winner!

Make Money 2.0

Good friends from the online and blogging network just organized the Make Money 2.0 seminar.

Make Money 2.0 is for everyone who wants to augment their income. Anyone can benefit from the seminar, especially if you’re serious in pursuing an online business or sideline. For a minimal investment, you can find out how other successful Filipinos have made a better lives for themselves by tapping the power of the internet!

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Level Up Busy With New Games, Content Updates

I thought I’d be a happy guy without stress after the much successful LIVE 2009. Was I wrong. After my 1 week vacation, it’s back to a lot of work as we prepare for a lot of new content updates for our games, not the just the MMORPGs, which I head, but for the casual games too. Everyone in the team is uber-busy and we’re all excited to bring ‘em and announce the updates to the community.

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