Casual Games Means Opportunity For Mobile

In a study conducted by I-Play, a wholly owned mobile subsidiary of casual games company Oberon Media, of 1,000 online casual games players visiting partner game sites, they found out that casual game players are more likely to play games on their mobile phone.

This is good news for first-movers like our Level Up Mobile platform.

Here are key stats according to that survey:

  • 38 percent of casual online games customers already play games on their mobile phones
  • 45 percent said they would play their favorite online games (if available) on mobile devices
  •  22 percent of respondents said they play games on their mobile phones
  • 16 percent said they “sometimes” play.

Furthermore, two-thirds said they play everyday while 22 percent plays three times a week. Informa Telecoms & Media has forecast that global mobile games revenues will grow from $3.4 billion today to more than $11 billion by 2011.

“The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry,” said David Gosen, President, I-play.

Via GameDaily BIZ

Photo credits:  cscout.com

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