Brands Now Keen On Online Game Ads

September 30, 2007 · Filed Under General, MMORPG News, Infotech, Online 

As the battle for CCU, paying players, better graphics and better gameplay rages on. Traditional brands are now looking forward to longer and lasting relationships with game developers and publishers.

Recently, in Austin, Texas, game developers converged for the Austin Game Developers conference and have concluded that there is, indeed, a huge opportunity for games to be seen as an advertising platform.

CNet reports that certain people have woken up to it,” said Chris Sherman, executive director of Virtual Worlds Management, who ran the conference’s precursor, the Austin Game Conference. “The consumer goods industry and the toy industry (and the) media have woken up (to the idea) that people can be more engaged in a game-type environment.”

Since 2003, we here at Level Up have anticipated the great opportunities in the field of Advergaming. In fact we have tied-up with great brands such as Coke, Yahoo, Nescafe, Penshoppe, Intel, Nokia and many others.

I already expounded about how big this market is likely to be and JC said that he and his team (New Media) are working on building awareness so that other companies can see the benefits of this. JC Medina is our hard-working director for New Media, the team in charge of coordinating with clients and developers on how best to create a “synergy” of their brands in ours.

In fact,  Nescafe has on ongoing campaign with us in games such as FlyFF and Freestyle.

We have the cute and lovely Gamer Babe Pam to thank for this.

Since Level Up wants to partner with non-game brands, we are choosing our new content (games) with this in mind. With a lot of new business models, new revenue streams and even game genres, it will be easier for our future clients to target which specific market they want to communicate their products to. Echoing this, CNet said in their report; “And given that the industry is experimenting with business models–subscription, ad-based and free, among others–consumers will likely find a game that fits the way they wish to pay for it.”

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Comments

6 Responses to “Brands Now Keen On Online Game Ads”

  1. The Future of Gaming? « Queens Internet Cafe San Juan on September 30th, 2007 8:18 pm

    […] owner, this is good. Also, for the consumer this is also good news. GM Tristan has blogged about how brands are now seeing the values of marketing to gamers. We here at Queens think that cafes should also get […]

  2. Chino Yray on September 30th, 2007 11:28 pm

    I was surprised when Pam asked me to give a talk to nestle months ago. Yun pala reason nun. Nestle is interested to advertise in games. I think they will do the same through blogs since Abe Olandres was the first guy to give a talk that time before I present to them online gaming. Sana nga lumaki pa ang industry of advergaming.

  3. GM T on October 1st, 2007 12:48 am

    See? That’s the power of Gamer Babes! Wakoko

  4. Castigador on October 1st, 2007 6:43 am

    Harnessing the power of the pinoy gamers! Narerecognize na yung gaming scene as a powerful media.

  5. Noel on October 1st, 2007 12:19 pm

    Sana naman as this events tranlates to real income for the gaming companies, this would translate to better gaming experience, especially sa mga f2p models. Hope it would result in becoming the primary source of income for gaming companies, rather than the players themselves. One of the primary problems with F2P is the drop rates and lax gaming environment, which makes for a heady cocktail for demise.

  6. Blood on October 1st, 2007 6:59 pm

    This strategy was used before on console games nga lang where you can see ads on the side. I think I remember seeing McDo or Kodak on a soccer console game.

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