
Anyone who’s into the marketing profession knows that primetime “spots” in TV are the most expensive (and most coveted) blocks. This is simply because there are more eyes glued to the boob-tube hence your ad/communication has more chances of being watched thereby giving you more bang for the buck.
But for someone in the gaming profession, is there such a thing as prime time for video games? I often asked myself this question. Good thing this recent study surfaced and proved to be helpful…
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