As the battle for CCU, paying players, better graphics and better gameplay rages on. Traditional brands are now looking forward to longer and lasting relationships with game developers and publishers.
Recently, in Austin, Texas, game developers converged for the Austin Game Developers conference and have concluded that there is, indeed, a huge opportunity for games to be seen as an advertising platform.
CNet reports that certain people have woken up to it,” said Chris Sherman, executive director of Virtual Worlds Management, who ran the conference’s precursor, the Austin Game Conference. “The consumer goods industry and the toy industry (and the) media have woken up (to the idea) that people can be more engaged in a game-type environment.”
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